Show times?

I was going to make this photo a Wordless Wednesday, but I think it requires some explanation. When Glenn and I went to the Yunessen back in December, we noticed that next to the pools there were signs listing the "Show Times." Since there is no Shamu here, we were rather curious what the show time really meant. I made Glenn hang out in the wine bath for at least 45 minutes since the show time was approaching. As it got closer and closer, more and more people literally crammed in to the water. Right at 2:30 pm, a Yunessen staff worker came out carrying a large bottle of wine. He explained something in Japanese and then began to give people's cupped hands with wine. They didn't drink the wine, they rubbed in on their face and bodies! Then, at the end, the staff showered the pool with more wine which you can see in this picture. Huh? What? We were confused as well.